In 1998, when artist and designer, Peter Burt became a grandfather for the second time he decided to mark the event in a unique and very personal way.

Drawing on the fondest memories of his own childhood, he created custom letters for each of the childrens names, drew a picture for each letter, and added a verse. It captured the innocence and magic of children's imaginations - the joy of simple things.

It also encaptured all the grownups who saw the colourful posters. Soon Peter was inundated with requests from parents and grandparents to create similar posters for their own children and grandchildren. So the product was born. During the following year more than 110 pictures and verses were created to form the alphabets you can now choose from.

Today Peter's gift from the heart is on children's walls all over the world.